The client, owner of the Mazare3 farmhouse in Jordan, approached with a specific vision in mind. Their primary requirement was a logo that embodied the charm of their rural retreat, and they emphasised the importance of minimalism. They sought a design that would speak volumes about the tranquillity and simplicity of their farmhouse.
01
Client’s Recommendations
Keen on maintaining a minimalistic aesthetic, the client recommended avoiding intricate details and unnecessary elements. They were inclined towards a design that could effortlessly convey the serene atmosphere of their rural escape, ensuring that the logo remains both timeless and adaptable.
02
Simplicity in Form
Adhering to the principle of minimalism, I approached the logo design with a commitment to simplicity in form. The challenge was to distil the identity of Mazare3 into a clean and uncluttered emblem, ensuring that each element served a purpose in conveying the essence of the farmhouse.
03
Approach to Logo Design
To meet the client’s vision, I adopted a strategic approach focused on distilling the essence of Mazare3. I honed in on the farmhouse’s distinctive features, emphasising simplicity in form and function. The logo conveys a sense of openness, mirroring the unspoiled beauty of the Jordanian landscape.