The “APEX” logo project aimed to represent a game developed on the Unreal Engine, requiring a typographic design that exuded a strong gaming feel. The client sought a logo where the word “APEX” is rendered in a font that encapsulates the essence of the game, conveying a sense of excitement and gaming prowess.
01
Client’s Recommendations
Understanding the dynamic and immersive nature of the game, the client recommended a typhographic design for the logo. They emphasized the importance of selecting a font that not only represented the game’s theme but also elicited a strong gaming vibe, creating an impactful and memorable emblem for the game.
02
Conceptualization
The conceptualization phase involved envisioning a logo where the typography not only represented the game’s title but also captured the gaming essence. The challenge was to choose a font that resonated with the game’s theme, creating a visually compelling emblem that ignites anticipation among gamers.
03
Approach to Logo Design
In crafting the “APEX” logo, I focused on selecting a typhographic font that conveys a powerful gaming feel. The chosen font aimed to evoke a sense of excitement and prowess, setting the tone for the immersive gaming experience the Unreal Engine game promises.