The “Genutek” logo project aimed to create a minimalistic design featuring a distinct “G” that resembles an arrow. The client sought a logo that conveyed innovation and direction, with a focus on simplicity and a subtle representation of an arrow within the “G.”
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Client’s Recommendations
Understanding the desire for a minimalistic and innovative logo, the client recommended a design where the letter “G” is creatively crafted to resemble an arrow. They emphasized the importance of simplicity and the subtle incorporation of the arrow element to symbolize direction and progress.
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Approach to Logo Design
In crafting the “Genutek” logo, I focused on creating a minimalistic design with a distinct “G” that subtly resembled an arrow. The chosen elements aimed to convey innovation, direction, and simplicity, making the logo both modern and visually impactful.
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Conceptualization
The conceptualization phase involved envisioning a logo that not only represented the brand but also conveyed a sense of innovation and direction. The challenge was to create a design that felt minimal yet carried a subtle and powerful visual cue—an arrow within the “G” symbolizing progress.