The “INBOUND” logo project aimed to represent an annual event powered by HubSpot, bringing together thought leaders across various domains, including marketing, sales, customer success, and revenue operations. The client sought a logo that not only reflected the event’s collaborative and inclusive nature but also resonated with a global audience.
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Client’s Recommendations
Understanding the diverse audience and the event’s collaborative spirit, the client recommended a design that symbolized unity and connectivity. They emphasized the need for a logo that conveyed a sense of global participation, with a design that could transcend cultural boundaries and resonate with attendees from 161 countries.
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Approach to Logo Design
In crafting the “INBOUND” logo, I focused on creating a design that portrayed unity, collaboration, and global connectivity. The chosen elements and colors were selected to evoke a sense of inclusivity, reflecting the diverse range of thought leaders and professionals who converge at the event annually.
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Global Unity
To meet the client’s recommendation for a logo that symbolized global participation, I integrated elements that represented unity and connectivity. The chosen design serves as a visual bridge, connecting professionals worldwide and fostering a sense of community within the diverse landscape of marketing, sales, customer success, and revenue operations.